With the majority of home buyers starting their search online, today’s real estate market is subject to first impressions made through photos. Home buyers have said it takes them SECONDS to toss out listings that don’t appeal to them!
Professional real estate photography is imperative to getting buyers into the door of your listing. Call today to talk about the service you will receive as our client and how we will take the extra steps to make sure your sellers reach the most potential buyers possible.
When you choose a real estate photographer, ask yourself how they are helping you build your business. Your transactions with your photographer should not be solely focused on a specific home, but should be treated as a way to maintain and build your brand. You should be able to leverage the marketing materials you are given to help increase your business and get more listings.
Additionally, if you are not a Realtor and are selling your home "By Owner", ask yourself how long do you want your home to be on the market before it sells? Nationwide, homes with high quality professional photography sell faster and for more than homes listed without professional photographs.
From Redfin Research Center December 2013:
From Instagram to Pinterest to Snapchat, digital photos have become their own mode of online and mobile communication. With 92 percent of home buyers using the Internet as part of their home search, listing photos are a critical factor in the selling price of your home, how quickly it sells, and whether it sells at all.
Not only is the "Amateur" photo in the above example over-exposed, lacking color and contrast, but because the photographer used a point and shoot, it looks like the front porch is collapsing, and the back wall is bowing out. Who would be interested in taking a 2nd look at this home?
Positive First Impressions Pay Off
For homes listed between $200,000 and $1 million, Redfin found that homes with listing photos taken with DSLR cameras sell for $3,400 to $11,200 more relative to their list prices. At the high end of the spectrum, professionally photographed homes for more than $1 million sold at prices similar to those with amateur photographs. In Los Angeles, Redfin real estate agent Eric Tan says, “professional photography and even photo post-processing are expected on million dollar homes.” While million dollar homes take longer to sell, DSLR photography still helps these luxury homes sell faster than than they otherwise would.
Across all price tiers, homes with DSLR photography were more likely to sell within six months than homes with point-and-shoot photos. In the $400,000 to $500,000 price range, 64 percent of homes with DSLR photos sold within six months, compared to 46 percent of homes with point-and-shoot photos. For those difficult-to-sell million dollar homes, 35 percent of professionally photographed homes sold in six months, compared to 30 percent of homes with point-and-shoot photos.
Pricing for Photographs of your listing start at only $50 for up to 1000 square feet. A Minimum of 30 photographs will be taken using professional cameras and multiple lighting setups, not unlike a professional portrait of a model.
Two Professional Photo Success Stories
If you are looking for a few more examples of great listing photos that sold fast and at a good price, here are two homes listed and sold by Redfin from 2013.
This professionally photographed 3-bed, 1.75-bath home in Renton, Washington was listed at $329,950 by Redfin agent Monique Losk. Within five days of coming on the market, the sellers received a $332,450 offer and the home sold nearly one percent above the asking price.
This professionally photographed 2-bed, 2.5 bath home in Redmond, Washington, was listed at $449,950 by Redfin agent Loren Ellingson. The sellers had four offers within five days of placing the home on the market, and the 2-bed 2.5-bath home sold for $480,000 which was nearly seven percent above the asking price.
If you’re selling your home, be sure you have professional photos to ensure an ideal home selling process.
Contact us today for a quote! 540-736-7733